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Make automations • serious workflows

Make Automation Expert in Wisconsin

When a workflow is too complex for a simple connector, Make is the tool, and I am the builder. Multi-step, high-volume, branching automations for small businesses, built right and built to last. Based in Lake Geneva, WI.

Start a project → How it works

Short answer: Make, formerly Integromat, is a powerful automation platform for building complex, multi-step workflows with branching logic and high volume. I design and build those workflows for small businesses that have outgrown simple one-step automations, so the heavy lifting runs itself.
what I build

Custom-built, made to fit.

Some automations are simple. Others have ten steps, three branches, and a dozen 'but only if' rules. That is where Make shines, and where a lot of DIY automations fall apart. I build the serious ones so they run reliably and you never have to think about them.

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Multi-step workflows

Long, branching processes with conditions and logic, built on Make's visual canvas.

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High-volume data

Move and transform large amounts of data efficiently, with cost kept under control.

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App-to-app systems

Tie many tools into one smooth system that behaves like software you own.

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Data transformation

Reshape, filter, and clean data in transit so every tool gets exactly what it needs.

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Error handling

Workflows that fail gracefully and tell you, instead of breaking silently.

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AI-powered steps

Drop AI into the flow to draft, classify, and decide, with guardrails and human checks.

is this you?

When is Make the right call?

  • Your workflow has many steps, branches, or conditions a simple tool cannot handle.
  • You move a lot of data and want to control the cost per operation.
  • You have outgrown Zapier and keep hitting its limits.
  • You want a real system, not a fragile chain of one-off shortcuts.

Wondering if you need Make or Zapier? Here is the honest comparison. Zapier vs Make: Which Is Right for Your Small Business? →

Need more than a no-code tool can do? See custom automation and system solutions.

📍 A Make builder based in Wisconsin. Email Emily.
straight answers

Good to know.

Make is powerful, which means it rewards someone who builds with it often and knows its sharp edges. I am that builder, based in Lake Geneva, Wisconsin, working with local and Walworth County businesses plus remote clients. You get serious automation without hiring a faceless agency or learning the tool yourself.

What is Make and how is it different from Zapier?
Make, formerly Integromat, is a more powerful, more visual automation platform. It handles complex, multi-step, branching workflows and high volume better than Zapier, and often costs less at scale, in exchange for a steeper learning curve. It is the tool of choice when a simple connector is not enough.
Do I need Make or is Zapier enough?
If your automation is simple, Zapier is usually enough. If it is complex, high-volume, or full of conditional logic, Make is the better fit. I will tell you honestly which one your project needs rather than forcing a favorite.
Can you migrate my Zapier automations to Make?
Yes. If you have outgrown Zapier, I can rebuild your workflows in Make, usually with more capability and lower running cost, and document them so you understand what they do.
Do you work with businesses outside Wisconsin?
Yes. I am based in Lake Geneva, Wisconsin, but Make automations are built and maintained remotely, so I work with clients anywhere.

Got a bottleneck?

Tell me the thing your team keeps doing by hand. I will tell you how to make it absurdly useful.

Let's kill it → emily@emilyadams.org